Natalie Cilurzo from Russian River Brewing Co. is on Brew Ha Ha with Steve Jaxon and Herlinda Heras to talk about Pliny for President 2024. Herlinda is traveling today.
We begin with Natalie telling the story of how RRBC got started, from when Korbel started the brand and hired Vinny. Later when Korbel decided to leave the beer business, Vinny and Natalie got the brand and recipes, organized a business plan with investors, and opened their brew pub in 2004 in Santa Rosa.
That means that 2024 is also the 20th release of Pliny the Younger. When they had to postpone their retail release during Covid, it meant separating the wholesale distribution of Pliny the Younger from the on-site consumer retail release. The brewery is a lot bigger than it used to be and this reorganization has made the process more manageable.
Pliny the Younger 2024
The 2024 Pliny the Younger will be available at will begin to appear at many of their clients in the Bay Area on draft, at SF Beer Week Feb 9 – 18, and a few other events. The in-person release is March 22 to April 4, this year. The complete release plans are all listed at the Russian River Brewing Co. website and socials.
Russian River Brewing Co. has also released the 2024 Pliny for President. It used to be just for fun, pre-social media. But now, it’s a lot more established, with branding, merchandise and a great slogan, “Hop Care for Everyone.” Blind Pig is Pliny’s running mate, as always. The 2020 release was sold online in cans, and people who were cooped up during the pandemic really appreciated it. This 2024 Pliny for President has flavors of 4 different hops, Simcoe, Nectaron, Amarillo, Zumo, so the beer has citrus and stone fruit flavors from those hops, but a but lower alcohol than last time. It’s at local retail stores and they will release it quarterly.
The Windsor location was designed with Pliny the Younger in mind. It was important for there to be enough space for the crowds that come every year. Some travelers even park their RVs in the Windsor parking lot, with permission.
SF Beer Week is back and the opening night Gala is back for the first time since the pandemic. Russian River Brewing Co. will be there. Tickets for different kinds of entry are available at the SF Beer Week website.
In lingua Latina
PS: some suggested Latin slogans for Pliny for President, suitable for carving into marble:
Ex multis cerevisiis, unum = Out of many beers, one.
Lupuli pro Omnibus = Hops for Everyone.